Turn Dead Space Into a Sales Pitch
The beverage aisle is a noisy place. Your bottle is only one voice in a crowd of glass and metal. Even if your label is a work of art, sometimes it simply disappears in the background noise. You need something to disrupt the visual flow. You need a flag.
Custom Bottle Neckers are that flag. They grab the "dead space" around the neck of your bottlespace you are already paying for on the shelfand turn it into a tiny, ultra, visible billboard. It makes a 3D feature that extends from the product, thus, the customer has to stop their scan and really see. And in retail, that stop is mostly where you get the sale.
Don't Waste the Real Estate
The majority of companies leave the neck bare. They are fools. This is the ideal place to seal the deal or give the customer that one extra reason to come. Whats more, since it is detached from your main label, you can alter it for seasons, holidays, or special promos without changing the rest of the bottle.
Here are a few ways smart brands use that extra space:
The Extra Discount: An eye, catching "Save $2 Now" sticker is more effective than a shelf talker because it is physically connected to the product and goes with the bottle to the checkout.
MEAL PREP: If your alcoholic beverage is great for Margarita, show the recipe on the neck of the bottle. Instant solution to their problem.
THE FLEX: Did your product receive a gold medal? Feature the award on a necker. That way, trust is created even before the first sip.
The Cross, Sell: "Works perfectly with our chips. " Use the tag to entice customers to buy another product from your line without having to pay for a separate advertisement.
Built for the Fridge (Not Just the Shelf)
Simply throws off the whole image. One thing I am sure, you do not want your marketing material to get wet and ruined, especially when it is the one meant to attract your customer at the point of purchase. The environment in the cooler and fridge is always very tricky. Bottles sweat, ice melts, and condensation occurs everywhere. A necker that turns to mush the second it gets cold is not only a waste of money but also detrimental to your brand.
We build our labels to withstand moisture. We select a high, quality, coated cardstock that is less likely to curl and warp in a cold environment. If your product is on a dry shelf or in an ice bucket, your branding will look sharp, firm, and professional.
Do you want to grab customers' attention?
Here is where we step in to offer the simplest solution. You wont be suffering any die and plate charges in your setup fees when printing a simple tag because we take care of that for you. Our low order quantity enables you to do the seasonal promotion without having to buy a huge quantity of paper. In addition, we provide shipping anyplace in the USA as part of our service.
Get in touch with us right now. Let's find out the perfect size that will fit your brand.
Phone us at +1 (703) 249-9428 or send to [email protected].